San Francisco Design Week is a dynamic, week-long city-wide festival celebrating the Bay Area’s unique fusion of ideas, design, business, and entrepreneurship—the birthplace of innovation. Through studio tours and events, SFDW offers exclusive access to exhibitions and conversations with the visionary designers shaping the future across architecture, fashion, product design, digital services, and more. As design interns at SYPartners, we contributed to creating a cohesive visual system that emphasized the connection and interaction between audiences and speakers. Centered around the theme Thinking to Making, the system included a brochure and poster series designed not only to introduce the concept of prototyping but also to reflect SYPartners’ brand ethos and spirit.