An immersive 3D environment that allows fans to engage with the 2022 NBA Playoffs. Within the NBA app, fans will be transported through their phone’s screen into an immersive digital arena, which to start, will focus on every playoff game’s longest break: half-time. Fans who visit the Pixel Arena at the half will be presented with a number of unique features including avatar customization, first-half and post-game scoring recaps, trivia, and more!