Level Up Your Game -  adidas x Foot Locker



Step into the world of adidas Originals and Foot Locker with a pop-up arcade inspired by Lil Tecca’s passion for gaming. Blending nostalgia and street-ready style, the experience shows how Originals has a sneaker for every level—no matter your vibe. The arcade will feature Tecca’s favorite games, exclusive giveaways, a virtual try-on zone, and a style bar spotlighting the latest adidas silhouettes—plus a chance to cop the featured Superstar.


2025  |  Event Experience &  Identity Design
With .Monks



























CREDITSCreative: Sanya Grujicic, Robin Morgan, Steven Mengin, Julian Lopez, Chris Chan, Pedro Bezerra Diniz, Xiaocha Zhang
Production: Shannon Kennedy, Megan Marty, Robert Rucker
Strategy: Ryan Johansen, Vanessa Valenzuela
Production by Stoelt Productions




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