To commemorate a record-breaking year, adidas hosted its largest Brand Day ever in Brazil—an immersive, category-spanning celebration of sport, culture, and future ambition. Our team led the identity and experience design across Sports, Sportswear, and Originals, developing a visual system that united distinct styles into one cohesive story. We designed the main keynote arena and branded activations that included athlete appearances, product showcases, art installations, and more. The result was a bold, unified experience that honored adidas’ legacy while looking ahead to the podium.